OUR APPROACH
Sustainable Approach provides industry leading expertise in wireless communications and solar energy. Our ambition is to build long-term value by supporting our clients end-to-end, help them understand the full picture and find the right balance between the business needs and the opportunities offered by the technology evolution.
Depending on the customer's needs, we take on different roles such as strategic advisor, technical expert or project manager. Customers are found in both Sweden and internationally.
We believe that sustainable business models strengthen competitiveness, increases engagement and saves money. We help our clients build a profitable business with as little negative impact on the environment and society as possible. Through an understanding of the business needs, we develop and implement solutions for increased operational efficiency and sustainability.
From time to time Sustainable Approach makes investments in green solutions and projects. Our ambition with these investments is to earn a profit while making positive social and environmental impact. Furthermore, we support social projects and purposes that align with our corporate activities and values
WIRELESS COMMUNICATION SERVICES
Sustainable Approach provides industry leading expertise in mobile network infrastructure management and operational efficiency. Our solutions help clients improve services to end users, increase cost efficiency and reduce carbon footprint. We connect people and things (IoT) through high quality and future-proof network connectivity solutions.
Our services span the full life cycle, from strategy definition to solution design, implementation and finally operations. Customers are found in both the telecom industry and other sectors, in Sweden and internationally. From time to time we work in partnership with other consulting firms.
NETWORK INFRASTRUCTURE MANAGEMENT
As a result of fierce competition in the market place, mobile network operators continuously look for ways to improve performance, lower operational cost and reduce carbon footprint for mobile network implementation and operations. We see increasing volumes of M&A and network sharing agreements.
We provide advice on cooperation and operational models for shared networks and best practice for network consolidation. Furthermore, we assist in the procurement of network solutions and services for network implementation and operations.The overall objective is to find the best balance between network quality, time to market and cost.
5G IMPLEMENTATION STRATEGY
5G is the future backbone of our digitalized economies and societies. Critical infrastructure, autonomous vehicles and industrial control systems will depend on 5G connectivity with high availability and reliability. Machine learning and other forms of AI are integrated into applications that communicate over mobile networks. Cloud-based technologies enable a flexible distribution of the network functions over the infrastructure in a way that has not been possible before.
Private companies as well as the public sector will depend on 5G applications for business operations, public services and management of critical infrastructure. Ensuring integrity, cybersecurity and resilience in 5G networks is central. We help our clients understand how 5G can be implemented and operated to provide maximum benefits to the users.
IoT & INDOOR COVERAGE SOLUTIONS
Today most private companies and public organisations rely on mobile solutions for voice communication and business-critical data applications. High quality indoor coverage is a pre-requisite for many businesses to run efficiently. More and more real estate companies invest in operator independent indoor coverage solutions to offer superior service and increased flexibility to their tenants. Our services include technology selection, design and verification of indoor coverage solutions.
The explosive growth of IoT brings a multitude of applications with very different requirements on the data rate and power consumption of the end-point devices, and the availability of coverage in hard to reach environments. Finding the connectivity solution that best addresses these needs is of critical importance. We help companies analyse and select connectivity solutions for IoT applications.
WIRELESS COMMUNICATION ENGAGEMENTS
TECHNICAL EXPERT
SOLUTION DEVELOPMENT & SALES
Supported global telecom supplier with development and sales of professional services solutions for mobile network consolidation following operator M&A or network sharing agreements.
TECHNICAL ADVISOR
MOBILE OPERATOR CONSOLIDATION
Advised management consultant firm on mobile network sharing concepts and business models for consolidation business case.
SENIOR ADVISOR
NETWORK SWAP & MANAGED SERVICES
Advised global telecom supplier during tender preparation and negotiation for network swap and managed services contract in response to RFQ from mobile operator.
TECHNICAL EXPERT
5G CONCEPT STUDY
Supported Swedish city with formulation of conceptual model for the design of 5G and fiber infrastructure, taking into account expected needs for 5G and IoT.
PROJECT MANAGER
FEASIBILITY STUDY
Evaluated feasibility, time and costs for the introduction of priority functions in the Swedish 4G networks on behalf of the Swedish Post and Telecom Authority. Covered technical & commercial aspects.
STRATEGIC ANALYSIS
5G CYBERSECURUTY STANDARDISATION
Led study for the Swedish Post and Telecom Authority with the objective to investigate and propose how the authority can play a more active role in international cyber security standardization for 5G.
ANALYST
SWEDISH IOT MARKET ANALYSIS
Investigated the IoT market and ecosystem in Sweden for corporate finance bank. The objective was to understand the maturity of the market and identify key players in the evolution of IoT.
TECHNICAL ADVISOR
IOT CONNECTIVITY SOLUTION
Advised service provider in energy sector during contract negotiation. Included analysis of coverage from different IoT connectivity technologies for a smart meter rollout.
PROJECT MANAGER
INDOOR COVERAGE IN HOSPITALS
Led project for administrative region in Sweden covering design and verification of multi-operator indoor coverage system for 3 hospitals.
WIRELESS COMMUNICATION CUSTOMERS
SOLAR ENERGY SERVICES
Companies face increasing demands from end customers, authorities, investors and other stakeholders to reduce the environmental impact caused by their business operations.
Sustainable Approach inspires and helps businesses lower electricity cost, reduce carbon footprint and increase property value through the use of solar energy solutions.
INSPIRATIONAL SEMINAR
Through case studies, we provide concrete evidence of how a company can save money, reduce carbon footprint and strengthen its brand by investing in solar energy solutions and measures to improve energy efficiency. The seminar provides both inspiration and arguments to begin the journey towards a more sustainable and profitable future.
BUSINESS CASE & PROCUREMENT
We calculate the benefits of investing in a roof or ground mounted solar energy system, taking into account the suitability of available buildings and the client's electricity consumption pattern. If the analysis shows a good return on investment, we continue with procurement of the system and manage the chosen supplier during the implementation phase.
CARBON FOOTPRINT
We review and analyse energy consumption, travel, supply of goods and services from suppliers, and the end customers’ use of the goods and services produced. Based on the Greenhouse Gas Protocol, it gives a clear and quantified picture of the company's environmental footprint in terms of carbon emissions and energy use. Furthermore, the analysis identifies areas of the business where sustainability and cost-effectiveness can be improved.
PRESTUDY & SYSTEM PROCUREMENT- HOUSING ASSOCIATION (BRF) STOCKHOLM
"We hired Sustainable Approach to analyze the potential for a roof-mounted solar energy system for our housing association (BRF). Based on this prestudy, Sustainable Approach helped us procure a turn-key service including equipment and installation. The service provided was very professional/Johan Berneskog, member of the board"
SOLAR ENERGY REFERENCE PROJECTS
PRESTUDY & SYSTEM PROCUREMENT- RESIDENTIAL VILLA COSTA DEL SOL SPAIN
"Sustainable Approach helped me design and procure a solar energy system optimized for my roof and consumption profile. With the system my early electricity cost has been reduced by 50%.
I am very happy with the service provided."
/Fredrik Carlqvist owner
BUSINESS CASE DEVELOPMENT - FORESTRY & AGRICULTURE COMPANY SWEDEN
"Sustainable Approach developed the business case for our investment in solar energy and helped us procure a turn-key installation service. The system has generated stable energy production and significant savings for more than 5 years by now."
/Sverker Björling CEO
SOLAR ENERGY NEWS & INSIGHTS
White paper on the solar energy market in Sweden
In the white paper "The solar energy market in Sweden", published in August 2019, Sustainable Approach analyses the rapidly growing solar energy market in Sweden.
Seminars on solar energy solutions
Sustainable Approach is regularly holding seminars on solar energy solutions for private companies and the public sector.
ABOUT US
Sustainable Approach was founded in 2011 by Jerker Berglund
JERKER BERGLUND
FOUNDER & MANAGING DIRECTOR
Jerker has been engaged in the wireless telecom industry since the early 90s and possesses a wide range of experiences, ranging over both technical and business related aspects, from senior roles with both operators and manufacturers.
Jerker was part of the R&D team developing Ericsson’s first GSM mobile. At Mobile Systems International (MSI) in London, a leading provider of network planning services & software, he worked on international assignments for operators in Europe, Asia and Africa. Following this, he headed the MSI's consulting business in Northern Europe. Jerker then joined 3G Infrastructure Services AB (3GIS), the JV set up by Telenor and 3 in Sweden to implement the world’s first shared 3G radio network. A key task was to develop the network sharing concept to make it work in the day-to-day business. As CTO, Jerker carried the responsibility for the modernization and operation of Sweden’s largest 3G network.
Jerker has an MSc in Electrical Engineering from the Faculty of Engineering at Lund University, LTH. During his career, he has attended executive training programs covering Business Administration & Management and Leadership & Management.
OUR IMPACT
Sustainabe Approach believes in the long term benefits of environmentally friendly technologies, such as wind and solar energy solutions, both as a financial investment and in contributing to a more sustainable society. From time to time we make investments in green solutions and projects. Our ambition with these investments is to earn a profit while making positive social and environmental impact.
We also support social projects and purposes that align with our corporate activities and values. You can read more about our company’s social engagement on our impact profile at Target Aid.
WIND ENERGY INVESTMENTS
Sustainable Approach has invested in Don't Stop Believin' Windy AB, a company which owns parts of two wind turbines in the south of Sweden.
The first one, located in Legeved, east of Kristianstad, has been in commercial operation since 2014. The second one, which went into commercial operation in 2017, is located in Täppeshusen, south of Höganäs. Both turbines are operated by Eolus Wind and have this far produced electricity in line with expectations
SOLAR ENERGY INVESTMENTS
Sustainable Approach has invested in more than 20 solar projects in countries like Tanzania, Kenya, Zambia, Rwanda, Nigeria, Togo and Myanmar through Trine's crowd sourcing platform.
Trine is making solar energy accessible in areas without access to the electricity grid, thereby improving lives for people and reducing CO2 emissions. This far, these investments have provided 2000 people with clean electricity and reduced CO2 emission by more than 500 tons.
SOCIAL ENGAGEMENT
Sustainable Approach supports social projects and purposes that align with our corporate activities and values. You can read more about our social engagement on our impact profile at Target Aid. Target Aid provides a digital service for companies to visualize and communicate social sustainability efforts and purposes they support.
If you want to know more about our social engagement, or maybe support the same projects, read more on our Target Aid impact profile
JB Sustainable Approach AB
Copyright © 2012-2024
Sustainable Approach is a registered trade mark
Registered address
Jäntans väg 6
SE-132 35 Saltsjö-Boo
Visiting address
Drottninggatan 86
SE-111 36 Stockholm
