OUR APPROACH
Sustainable Approach provides industry leading expertise in wireless communications and solar energy. Our ambition is to build long-term value by supporting our clients end-to-end, help them understand the full picture and find the right balance between the business needs and the opportunities offered by the technology evolution.
Depending on the customer's needs, we take on different roles such as strategic advisor, technical expert or project manager. Customers are found in both Sweden and internationally.
We believe that sustainable business models strengthen competitiveness, increases engagement and saves money. We help our clients build a profitable business with as little negative impact on the environment and society as possible. Through an understanding of the business needs, we develop and implement solutions for increased operational efficiency and sustainability.
From time to time Sustainable Approach makes investments in green solutions and projects. Our ambition with these investments is to earn a profit while making positive social and environmental impact. Furthermore, we support social projects and purposes that align with our corporate activities and values
WIRELESS COMMUNICATIONS SERVICES
Sustainable Approach provides industry leading expertise in mobile network infrastructure management and operational efficiency. Our solutions help clients improve services to end users, increase cost efficiency and reduce carbon footprint. We connect people and things (IoT) through high quality and future-proof network connectivity solutions.
Our services span the full life cycle, from strategy definition to solution design, implementation and finally operations. Customers are found in both the telecom industry and other sectors, in Sweden and internationally. From time to time we work in partnership with other consulting firms.
RESILIENT NETWORK INFRASTRUCTURE
We advise regulators, operators, infrastructure owners, vendors, and public sector authorities on resilient, secure, and cost-efficient electronic communications solutions. We are particularly engaged in initiatives that strengthen the robustness and and resilience of fixed and wireless communications infrastructure, contributing to civil preparedness and long-term societal resilience.
Operators continuously look for ways to improve performance, lower operational cost and reduce carbon footprint for network implementation and operations. We provide advice on cooperation and operating models for shared networks and network consolidation. The overall objective is to find the best balance between network quality, time to market and cost.
5G IMPLEMENTATION STRATEGY
5G is the future backbone of our digitalized economies and societies. Critical infrastructure, autonomous vehicles and industrial control systems will depend on 5G connectivity with high availability and reliability. AI is increasingly integrated in applications that communicate over mobile networks. Cloud-based technologies enable a flexible distribution of network functions and resources over the infrastructure in a way that has not been possible before.
Private companies as well as the public sector will depend on 5G applications for business operations, public services and critical communications. We help our clients understand how 5G can be implemented and operated to provide maximum benefits to the end users. Furthermore, we assist in the procurement of network solutions and services for network implementation and operations.
IoT & INDOOR COVERAGE SOLUTIONS
Today most private and public organisations rely on high quality indoor coverage for voice communication and business-critical data applications. Real estate companies increasingly invest in operator independent coverage solutions to offer superior service and increased flexibility to their tenants. Our services include technology selection, design and verification of indoor coverage solutions.
The explosive growth of IoT brings a multitude of applications with very different requirements on the data rate and power consumption of the end-point devices, and the availability of coverage in hard to reach environments. Finding the connectivity solution that best addresses these needs is of critical importance. We help companies analyse and select connectivity solutions for IoT applications.
WIRELESS COMMUNICATIONS ENGAGEMENTS
FOR NATIONAL REGULATORS
- Led cross-operator initiative to prepare mobile networks for national roaming under heightened state of alert.
- Directed national programme to strengthen IP network resilience through redundant exchange infrastructure for peacetime crisis and civil defense scenarios
- Led initiative to reinforce Sweden’s role in international standardization of cybersecurity for electronic communications.
- Conducted feasibility study on priority access mechanisms in 4G/5G networks for crisis management personnel.
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Led national broadband deployment study, delivering actionable recommendations to reduce permitting barriers and accelerate fibre and mobile network rollout.
FOR PUBLIC SECTOR
- Regional public authority – Developed a regional 5G strategy and knowledge framework, including a roadmap for advancing mobile connectivity and digitalization across the region.
- Major city authority in Sweden – Developed 5G and fibre infrastructure strategy for large-scale urban district development.
- Regional healthcare authority – Design and verification of multi-operator indoor coverage systems in three hospitals
FOR OPERATORS & VENDORS
- Global telecom vendor – Advised on technical and operational frameworks for large-scale RAN consolidation and network sharing.
- Energy sector service provider – Technical advisor in national smart metering bid; including multi-technology IoT coverage analysis.
- Telecom operator – Led preparation of end-to-end ICT services bid in response to major municipal RFP.
- Global telecom vendor – Provided bid strategy and negotiation support for mobile network swap and managed services RFQ from national operator.
WIRELESS COMMUNICATIONS CUSTOMERS
SOLAR ENERGY SERVICES
Companies face increasing demands from end customers, authorities, investors and other stakeholders to reduce the environmental impact caused by their business operations.
Sustainable Approach inspires and helps businesses lower electricity cost, reduce carbon footprint and increase property value through the use of solar energy solutions.
INSPIRATIONAL SEMINAR
Through case studies, we provide concrete evidence of how a company can save money, reduce carbon footprint and strengthen its brand by investing in solar energy solutions and measures to improve energy efficiency. The seminar provides both inspiration and arguments to begin the journey towards a more sustainable and profitable future.
BUSINESS CASE & PROCUREMENT
We calculate the benefits of investing in a roof or ground mounted solar energy system, taking into account the suitability of available buildings and the client's electricity consumption pattern. If the analysis shows a good return on investment, we continue with procurement of the system and manage the chosen supplier during the implementation phase.
CARBON FOOTPRINT
We review and analyse energy consumption, travel, supply of goods and services from suppliers, and the end customers’ use of the goods and services produced. Based on the Greenhouse Gas Protocol, it gives a clear and quantified picture of the company's environmental footprint in terms of carbon emissions and energy use. Furthermore, the analysis identifies areas of the business where sustainability and cost-effectiveness can be improved.
PRESTUDY & SYSTEM PROCUREMENT- HOUSING ASSOCIATION (BRF) STOCKHOLM
"We hired Sustainable Approach to analyze the potential for a roof-mounted solar energy system for our housing association (BRF). Based on this prestudy, Sustainable Approach helped us procure a turn-key service including equipment and installation. The service provided was very professional/Johan Berneskog, member of the board"
SOLAR ENERGY REFERENCE PROJECTS
PRESTUDY & SYSTEM PROCUREMENT- RESIDENTIAL VILLA COSTA DEL SOL SPAIN
"Sustainable Approach helped me design and procure a solar energy system optimized for my roof and consumption profile. With the system my early electricity cost has been reduced by 50%.
I am very happy with the service provided."
/Fredrik Carlqvist owner
BUSINESS CASE DEVELOPMENT - FORESTRY & AGRICULTURE COMPANY SWEDEN
"Sustainable Approach developed the business case for our investment in solar energy and helped us procure a turn-key installation service. The system has generated stable energy production and significant savings for more than 5 years by now."
/Sverker Björling CEO
SOLAR ENERGY NEWS & INSIGHTS
White paper on the solar energy market in Sweden
In the white paper "The solar energy market in Sweden", published in August 2019, Sustainable Approach analyses the rapidly growing solar energy market in Sweden.
Sustainable Approach takes part in unique pilot project
PTS has, in collaboration with Telia, carried out a pilot project to meet society's increased demands for accessibility and preparedness in the event of longer power outages - while minimizing climate impact. The project investigates how fossil-free energy sources can be used to increase the capacity of reserve power and strengthen the mobile network's emergency preparedness. By combining hydrogen, fuel cells, solar cells and batteries, a base station in Roslagen has gone from being able to operate for a few hours during a power outage to being able to last for up to 110 days - without greenhouse gas emissions. As part of Sustainable Approach consulting engagement for PTS, Jerker Berglund has participated in the design of the system, in particular the solar cell plant. The tested solution makes it possible to both produce and store hydrogen directly on site at the base station, which creates a self-sufficient and fossil-free system.
Seminars on solar energy solutions
Sustainable Approach is regularly holding seminars on solar energy solutions for private companies and the public sector.
ABOUT US
Sustainable Approach was founded in 2011 by Jerker Berglund
JERKER BERGLUND
FOUNDER & MANAGING DIRECTOR
Jerker has been engaged in the wireless telecom industry since the early 90s and possesses a wide range of experiences, ranging over both technical and business related aspects, from senior roles with both operators and manufacturers.
Jerker was part of the R&D team developing Ericsson’s first GSM mobile. At Mobile Systems International (MSI) in London, a leading provider of network planning services & software, he worked on international assignments for operators in Europe, Asia and Africa. Following this, he headed the MSI's consulting business in Northern Europe. Jerker then joined 3G Infrastructure Services AB (3GIS), the JV set up by Telenor and 3 in Sweden to implement the world’s first shared 3G radio network. A key task was to develop the network sharing concept to make it work in the day-to-day business. As CTO, Jerker carried the responsibility for the modernization and operation of Sweden’s largest 3G network.
Jerker has an MSc in Electrical Engineering from the Faculty of Engineering at Lund University, LTH. During his career, he has attended executive training programs covering Business Administration & Management and Leadership & Management.
OUR IMPACT
Sustainabe Approach believes in the long term benefits of environmentally friendly technologies, such as wind and solar energy solutions, both as a financial investment and in contributing to a more sustainable society. From time to time we make investments in green solutions and projects. Our ambition with these investments is to earn a profit while making positive social and environmental impact.
We also support social projects and purposes that align with our corporate activities and values.
WIND ENERGY INVESTMENTS
Sustainable Approach has invested in Don't Stop Believin' Windy AB, a company which owns parts of two wind turbines in the south of Sweden.
The first one, located in Legeved, east of Kristianstad, has been in commercial operation since 2014. The second one, which went into commercial operation in 2017, is located in Täppeshusen, south of Höganäs. Both turbines are operated by Eolus Wind and have this far produced electricity in line with expectations
SOLAR ENERGY INVESTMENTS
Sustainable Approach has invested in more than 20 solar projects in countries like Kenya, Nigeria, Senegal, Vietnam and Indien through Trine's crowd sourcing platform.
Trine is making solar energy accessible in areas without access to the electricity grid, thereby improving lives for people and reducing CO2 emissions. This far, these investments have provided 2000 people with clean electricity and reduced CO2 emission by more than 500 tons.
JB Sustainable Approach AB
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Sustainable Approach is a registered trade mark
Registered address
Jäntans väg 6
SE-132 35 Saltsjö-Boo
Visiting address
Drottninggatan 86
SE-111 36 Stockholm
